Earlier this week, the Tourism Authority of Thailand (TAT) launched its ‘Amazing Thailand Amazing New Chapters Roadshow to China 2023.’ The roadshow began on 21 February in Shanghai and later moved to Chengdu and Guangzhou.
TAT expects the roadshow to assist it reach its goal of welcoming 5 million vacationers to Thailand this year.
The roadshow aimed to create business opportunities for Thailand’s sixty one tourism suppliers and Chinese tourism professionals. It additionally goals to lift awareness of Thailand’s wide selection of quality tourism experiences.
TAT also promoted the “Tiew Muang Thai Ying Pai Ying Sanook” tourism marketing campaign. The marketing campaign highlights unique and high-quality tourism services and products catering to current Chinese journey segments, corresponding to hyper-millennials, households, workation, and silver luxurious.
From 1 January to February 15, a total of 161,540 Chinese tourists visited Thailand.
In the primary half of January, Thailand welcomed 913,013 international vacationers, according to the Tourism Authority of Thailand (TAT).
Governor of the TAT Yuthasak Supsasorn revealed that Russia has overtaken Malaysia because the Number 1 tourism market. The high tourist groups in Thailand from January 1-15 have been Russians (99,593), Malaysians (89,461), South Koreans (47,471), Indians (41,863), and Laotians (41,863).
As time goes on, Chinese tourists are expected to make their method into the highest 5. In the primary half of January, Chinese nationals ranked 10th, totalling 28,643.
Most Chinese arrivals in Thailand are free independent travellers (FIT), which are tourists who journey on their very own without a tour guide or joining a tour group, based on the Thai Association of Tourism Business (ATTA).
Nearly Backdoor are set to enter Thailand within the coming months. Thailand’s Civil Aviation Authority (CAAT) authorised 1,910 flights from China to enter the kingdom, with 671 expected to reach in February and 970 slated for arrival in March, in accordance with CAAT president Suttipong Kongpool.
There are 4 tourism markets that the TAT expects will deliver over one million vacationers into the dominion this 12 months, together with five million from China, 4 million from Malaysia, two million from India, and 1.1-1.2 million from South Korea..